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Personal Data Protection Policy
Chimei Foods Co., Ltd. (hereinafter referred to as "the Company") places great importance on consumer privacy and complies with the provisions of the Personal Data Protection Act of TAIWAN (hereinafter referred to as the "PDPA"). Therefore, we have established this protection policy for your reference.Protecting consumer privacy is a core principle of our operations. Without the consumer’s consent, the Company will not provide any personal data to any third parties not related to our website services.
Consumers are advised to safeguard their passwords and personal data and refrain from disclosing them—especially passwords—to anyone. After using the Company’s official website or the CHIMEI Happiness Factory website and related service functions, please make sure to log out of your account. If you are using a shared or public computer, please remember to close the browser window.
The Company may collect personal data during your interaction with the website, use of services, membership registration (if applicable), participation in multimedia or promotional activities at the Company’s premises, engagement with our official social media platforms, or while conducting transactions.
Personal data collected through the Company’s official website (http://www.chimeifood.com.tw), Happiness Factory website (http://www.happychimei.com.tw), and the aforementioned activities and transactions will be used solely for the purposes and within the scope specified by the Company. Unless otherwise stated or required by applicable law, the Company will not share such data with third parties or use it for any other purposes.
Purposes of Data Collection
The Company collects and uses personal data in accordance with the legal specific purposes as defined by the Personal Data Protection Act. These purposes include but are not limited to:
Code 040 – Marketing
Code 063 – Collection, processing, and use of personal data by non-public agencies to fulfill legal obligations
Code 090 – Consumer and customer management and services
Code 115 – Operations of museums, art galleries, memorial halls, or other public/private cultural venues
Code 111 – Security management of access to premises
Code 148 – Online shopping and other e-commerce services
Code 157 – Surveys, statistics, and research analysis
Code 181 – Other business operations in line with the Company’s registered business scope or organizational charter
Categories of Personal Data Collected
The Company may collect the following categories of personal data:
C001 – Individual Identifiers
Such as name, address, phone number, and email address of consumers, visitors, or event participants.
C002 – Financial Identifiers
Such as credit card information or bank account details.
C011 – Personal Descriptions
Such as gender, date of birth, nationality, etc.
Other categories of personal data as announced by the competent authority.
Duration, Region, Recipients, and Methods of Data Usag
1. Duration
Personal data will be retained and used until the consumer requests cessation of use, or until the Company discontinues the provision of services, whichever comes first.
2. Region
Personal data will be used within the territory of the Republic of China (Taiwan).
3. Recipients and Methods of Use
The personal data collected may be used for consumer and customer management purposes related to the following platforms and services:
- The Company’s official website
- CHIMEI Happiness Factory website
- Multimedia activities or various events held at the Company’s premises
- Official social media pages or other platforms managed by the Company
The data may also be used for purposes including identity verification, payment processing, logistics services, and marketing communications.
4. Responding to Customer Inquiries
The Company may use your personal data to respond to inquiries submitted by consumers via email, postal mail, fax, telephone, or any other direct or indirect communication channel.
(1) Ancillary Business Matters:
Your personal data may also be used for purposes that are ancillary to the primary purposes listed above (Items 1 to 4), where necessary for the provision of services by the Company.
(2) Provision of Information to Individual Service Providers:
When a consumer makes a reservation, places a bid, purchases a product or service, participates in a promotional activity, or applies for other transactions involving third-party service providers, the Company may provide the consumer’s personal data to the relevant service provider within the scope necessary for completing the transaction. The service provider shall be responsible for managing the personal data it receives.
The Company will require the service provider, through contractual agreements, to handle personal data in accordance with principles that safeguard consumer privacy. However, the Company cannot guarantee that every service provider will fully comply with such obligations. For more information, please contact the respective service provider directly.
(3) Others:
When providing individual services, personal data may also be used for purposes not specified above. In such cases, the intended purpose will be clearly stated on the respective service page.
Rights of Data Subjects
In accordance with the Personal Data Protection Act (PDPA), individuals whose personal data is collected by the Company (data subjects) may exercise the following rights with respect to their personal data:
1.To inquire about and request access to their personal data.
2.To request copies of their personal data.
3.To request corrections or supplements to their personal data.
4.To request the cessation of collection, processing, or use of their personal data.
5.To request the deletion of their personal data.
If you wish to exercise any of the above rights, please contact our customer service team:
Email: [email protected]
Phone: 0800-783-703
Service Hours: Monday to Friday, 08:00–17:00 (Closed on weekends and national holidays)
If you choose not to provide the personal data necessary for consumer registration or service use, you may be unable to access the full range of services or, in some cases, may be unable to use the service at all.
To protect consumer privacy and security, your account information is password-protected. The Company makes every effort to use reasonable technical and organizational measures to safeguard all personal data collected from consumers.
If you wish to exercise your rights regarding your personal data—including the right to inquire, access, obtain a copy, supplement or correct, stop computerized processing and use, or delete your personal data—you may contact our customer service team. We will process your request promptly.
To enhance user experience, the Company uses cookies on its official website, Tourism Factory website, multimedia activities at Company premises, and related social media platforms. Cookies are a technology that allows communication between the website server and your browser. They may store random strings of data on your device to identify your browser and improve service delivery.
Please note that disabling cookies may affect certain website functions—for example, you may not be able to log in properly or use features such as the shopping cart.
Revisions to This Privacy Policy
The Company’s official website, CHIMEI Happiness Factory website, multimedia activities and various events held at our premises, as well as our official social media platforms, may update their policies from time to time.
If you have any questions regarding the privacy policy of the Company’s official website or CHIMEI Happiness Factory website, or any matters related to personal data, please feel free to contact our customer service team via our dedicated email or telephone line.
